Alin
Wagner
I am Alin. A builder, marketer, and product champion with 15+ years of experience across corporate, startups, B2B, B2C, B2B2C, and industries from legal and finance to parenting and cybersecurity.
Through each of the companies I've worked with, I have taken products from zero to scale — building the digital infrastructure, establishing marketplace ecosystems, and expanding into new markets by driving product roadmap and operational excellence through rigorous testing, iteration, and experimentation. The results: 5× growth in total sales, expanding a wholesale business to be primarily D2C-driven where D2C brings in more than 60% of revenue, and higher-than-average success metrics across open rates, click rates, conversion, operational efficiency, and ROAS.
I have a proven framework for audience analysis, segmentation, product management, and marketing ownership across channels and media mix. I enjoy playing in the space between strategy and execution, front end and back end. I thrive in ambiguity and am looking for my next chapter and challenge to apply my experience into.
Portfolio — Volume I
Brands & companies I've worked with
Chapter One
eCommerce & Product Marketing
Fifteen years owning the full digital stack. From Shopify Plus to P&L — strategy, execution, and the operator's discipline that turns vision into revenue.
Chapter Two
Social & Community Building
Anyone can buy followers. Very few can build a community that generates revenue. I've done it across fashion, beauty, and spirits — repeatedly.
Chapter Three
Whisky World
Founder of Redhead Whisky Club. Certified Scotch & Bourbon Professional. A female voice in a category that had no room for women — until it did.
Chapter Four
Acquisition / Growth / GTM
Coming soon.
Get in touch
Let's start a conversation.
Whether it's a leadership role, a fractional engagement, a stage, or a bottle worth sharing — I'd love to hear from you.